Overall Appearance
Overall design objective is threefold. First, provide quick, intuitive access to content that is the viewer's priority, second, present all other content in attractive eye-catching formats that encourages the viewer to take a second look, and, third, present basically the same content categories that viewers are accustomed to but in the newformat. The first objective is accomplished with series of horizontal panels delineated by background colors and a consistent identifying separators, with each horizontal panel dedicated to a single category of content and the content presented concisely. The second objective is addressed with contrasting font sizes for emphasis, thumbnail images, color combinations unique for each panel, and concise but informative headlines. The third objective is explained in the following paragraphs.